We offer customized and comprehensive service for the positioning of your product in the leisure & MICE market. Strategic, creative and dynamic solutions in the fields of marketing, sales, communication, PR, and influencer relations are our daily bread. Clients can rely on cost-effective consulting, a maximum of flexibility, particularly in the case of a crisis, as well as short lines of communication. Your dedicated account manager is an expert in his field and is equipped to provide advice and support as required. We live and love tourism and maintain excellent business relationships with key industry leaders, an extensive knowledge of he industry and a dynamic and creative team. As a reliable partner in the German-speaking MICE and leisure market, we enjoy the longstanding trust of partners and clients worldwide.
Lieb Management offers the full range of measures for Marketing, Sales, Press and Public Relations with its focus on the German speaking markets of Europe. Highest professionalism, proactivity and a great passion for our work are our trademarks. We offer qualified, comprehensive and custom-tailored services to our clients.
Trainings and workshops for the tourism industry
Organization of sales calls and sales missions
Planning of familiarization trips & incentives
Organization of different event formats
Promotions B2B and B2C
Production of promotional material
Campaigns with consumer media
Media buying and counselling
Cross promotions with non-tourism partners
Market research and trend analysis
Prioritized database of MICE-agencies, Corporate Planners, and Associations
Positioning of your product on the MICE market and association market
Conception, development and implementation of sales, communication, and marketing strategies
Generation of effective growth through proactive sales calls and direct marketing
Conception and implementation of roadshows, workshops, and sales missions
Support and appointment generation at relevant trade fairs
Organization and implementation of educational fam trips
Market research and trend analysis
Qualified press/media database with all relevant media and influencers
Development and implementation of individual PR-concepts
Research and distribution of relevant topics including content creation
Consultation service on all PR related matters
Function as external press office
Ongoing proactive media and multiplier relations including personal media calls
Influencer Relations
Ongoing and immediate processing of media inquiries
Production and distribution of press releases and interview
Production and ongoing update of press kits
Press functions like press conferences, panel discussions, round of talks, and roadshows
Organization of media and blogger familiarization tours
Promotions/ cross marketing activities
Social media concept, implementation and content creation for German social media channels
Crisis PR
Media relations at international trade shows